NOW's hit Thursday night drama Halef (Halef: Köklerin Çağrısı) experienced a noticeable setback in the ratings race with its 40th episode aired on October 22, 2026. Starring İlhan Şen, Biran Damla Yılmaz, and Aybüke Pusat, the drama lost momentum across Total and commercial target groups, raising questions about whether its leadership is in jeopardy.
| Show Title | Halef: Köklerin Çağrısı |
|---|---|
| Network | NOW |
| Production | Most Production |
| Leading Cast | İlhan Şen, Biran Damla Yılmaz, Aybüke Pusat |
| Air Date | October 22, 2026 (Episode 40) |
| Topic | Ratings drop and prime time battle |
Halef Drops in Ratings on October 22! Is Its Top Spot at Risk?
Television insiders point out that the recent pacing issues in the narrative and prolonged melancholy contributed to the viewers switching channels. In Thursday's competitive television landscape, the rivalry intensifies, and any story stalling immediately impacts viewership scores. Industry whispers suggest that the production team and screenwriters are already preparing swift story pivots to boost the pace.
Fan Theories and Social Media Reactions
Following the broadcast, fans took to social media platforms to express their opinions. Viewers speculated that Yıldız's memory loss plotline has dragged on too long, cooling down the romantic and dramatic tension between the protagonists. A widely circulated viewer theory suggests that Yıldız might be feigning memory loss to orchestrate a revenge scheme against the mansion's elders.
Halef Leading Cast Highlights
İlhan Şen - Serhat
Serhat is a former surgeon torn between modern ideals and ancestral responsibilities as he steps up to lead his family in Şanlıurfa.
Biran Damla Yılmaz - Yıldız
Yıldız stands as the resilient figure inside the mansion whose enigmatic presence and trauma dictate the current story arc.
Aybüke Pusat - Melek
Melek brings a modern viewpoint to the traditional estate, constantly challenging deep-rooted family customs to reclaim her husband.
What are your thoughts on Halef's latest ratings drop? Share your thoughts with us in the comments section below!